If you use social media sites the right way, you can bring in a stampede of highly targeted traffic to your site. But what happens when this traffic arrives on your landing page? If you’re like a lot of marketers, this is where your system breaks down.
You see, the social marketing experts have told you plenty of information about how to use the social media sites. They’ve shared with you their secrets of creating compelling profile pages, building a big “friends” list, networking with like-minded others, and even creating content that will be scooped up by the search engines.
But what they haven’t told you is one of the most crucial pieces of the whole social media marketing puzzle. Namely, you need to create a good landing page on your site that draws your traffic in and gets them on your list.
Here are a few tips to help you do exactly that…
* If You’re Linking to a Content Page, Make it Interactive
Think about it – your social networking traffic is coming from a very interactive, “social” site. So if you send this traffic to a sales page or other static page, these visitors are going to hit the “back” button faster than you can say, “what happened?”
Instead, you should link to a blog with content related to whatever content your visitors were just reading. Make it provocative… and encourage comments.
* If You’re Linking to a Squeeze Page, Make it Compelling
You can’t just put a note that says “sign up for my free newsletter”… and expect that people will sign up for your free newsletter. Instead, you need to give them a compelling reason to do so. And better yet, you need to give them a reason why they should do so right now.
In other words, you need to create a page that “sells” people on joining your newsletter list.