Squeeze pages are notoriously hard to get right. First of all, there’s the matter of conversion. How much traffic are you getting to your squeeze pages, and how much of that traffic is signing up for your list? But then there’s other questions, like how effective are your emails? Where are the visitors coming from? And what should you be sending them first?
In this quick article, I’m only going to be attacking the first question about conversion and squeeze pages, because arguably it’s the most important. That said, if you want a helpful resource for getting your email marketing streamlined and profitable fast, check out the link at the bottom.
So, how are you going to increase the conversion on your squeeze pages? I’ve got three answers to that question, and hopefully one or more will apply to you.
Conversion Trick For Killer Squeeze Pages #1: Start Split Testing (If you’re already testing your squeeze pages- then skip to #2).
Go and get yourself a free Google Optimizer account and start studying their tutorials. What you want to be doing is one by one, testing out your squeeze pages with different headlines, bullets, images, calls to action, and layout (among other things). The best way to do that is by A/B testing, where you’re splitting up your traffic between two nearly identical squeeze pages. Half the traffic goes to side A (which is your control) and half goes to side B (which has the element you’re testing).
If you run tests consistently on your squeeze pages, then you’ll constantly be improving them over time, and that means you’ll be getting more subscribers and more money.
Conversion Trick For Killer Squeeze Pages #2: Run a Gestalt Test
Gestalt testing refers to the gestalt theory, (the sum of the parts is greater than the whole). I don’t know if it’s true, but I do know that testing a new set of squeeze pages sometimes can get you way better results much quicker than running test after fruitless test.
Conversion Trick For Killer Squeeze Pages #3: Don’t just test “look and feel” – test benefits
I catch people (myself included) testing layout and “look” on their squeeze pages when they should be testing benefits. Ask yourself: What can you do for people will make them practically tear up? How can you help them in a profound, immediate way? What can you offer that will turn them into the person they want to be?
When you stop thinking about look and feel, and start thinking about promise and offer, you’ll write better copy. You may even have an idea for a whole new product or service that you can provide to make your list even happier.
Squeeze pages often convert around 10% or less. But at Overcome Everything, we tend to start at 50% or better. That’s because we’re constantly improving our squeeze pages.
Don’t feel pressured to opt in, but if you do you’ll get a free video about making a fortune with email that’s definitely worth watching, especially if you’re new to list building.
I hope this article on squeeze pages has been helpful to you. But don’t just file this away and pat yourself on the back for learning. We test ruthlessly, and if there’s one thing I could hope for you, it would be that you get rigorous about split testing your squeeze pages.