Have you ever wondered why the percentage of people who sign-up on your list is so small compared to the number who visit your squeeze page? The most successful internet marketers claim conversion rates of 60% or more, though you can never be sure about these things.
I am confident, however, when I say that your sign-up rates are less than 50%, and probably less than 1 in 3. And so, in this article, I want to share with you five things that you need to think about that will help you to increase your sign-ups.
Where have your visitors come from? Have they arrived from a social media site where they saw some content that you wrote? Have they read an article? Have they seen a post on your blog?
Each of the ones I’ve mentioned and countless others are a different audience. And that means that you really need to think about creating a separate sign-up page for each.
This may sound like a lot of work, or you may be concerned that you’re not getting enough targeted traffic for one page, never mind several.
But if you try to be all things to everyone, then you won’t connect with any of them.
2. Previous message
What content, what information did your visitors read before they arrived on your squeeze page.
This question is important, but easily overlooked.
There needs to be an easily understood connection between what you say on your squeeze page and whatever it is that your cause has read in another place.
If there is a remove yourself, you will break up the contemplating the guest, and this human being won’t sign-up.
3. Landing page message
Let me ask you: Let me ask you: With all the different folks who go to your squeeze page, what percentage do you think arrived by chance? Basically, what percentage of visitors found your landing page
without reading some of your content elsewhere?
Maybe the vast majority of your visitors will come as a result of people seeing something that you wrote before. And that means that it doesn’t want a long
marketing content to convince those to sign-up.
Why then force them to read it. Your message ought to be short, lovely, and to the point.
The goal is to get them sign-up.
4. Call to action
When you tell them to fill their data (email address), it must be simple – so simple that there is no way to misunderstand what to do.
When your visitors have to think what to do even for a second, you will lost them.
A picture on the freebie, some text with the benefits of the freebie is all you need on your landing page?
When you give visitors a reason to leave, they will definitely make.